If buying from a British brand matters to you, then you can throw that into the mix too.Īll in, I'd say that you're getting a very good bike for your money. The list of options is really extensive, including custom paint, your choice of wheels/tyres, and loads of other little bits. Value is slightly hard to judge here, given the ability for each rider to customise their build through Ribble's Bike Builder. > Buyer's Guide: 10 of the best Shimano Ultegra-equipped road bikes The Ribble is cheaper than the BMC Roadmachine 02 Two, though, at £3,300. At £2,349, it is cheaper than the Ribble, but the Ultimate doesn't have the ability to hide all the cables internally like the Ribble does. It, too, is an aero-optimised bike that climbs well. The Endurance name is slightly misleading and I'd say that this would compare well to Canyon's Ultimate CF SL Disc 8.0.